lunes, octubre 29, 2007

Anti-White Box New Text.

White is the new White.
Remember when white was good and pure, while black was bad and dirty? Then black was beautiful, and later, black matte was too cool for words.Over the past decade, black became the new white.
Black is the dominant pigment and ultimately cliché. And if American Apparel is any measure, all varieties of colored hues have replaced white, which has been deemed "too white bread" (a synonym for boring). Hey, even white space — that simple gift of the Swiss Moderns — is not as valued as it once was (although this website proves there's a shift).
Frankly, anti-white makes me see red!
Recently, I've spent a lot of time in a work environment bathed in unadulterated white. And despite the occasional knee-jerk yearning for just a hint of color, I feel liberated not to be oversaturated with color. Contrary to notion that white is default, a no brainer, white is a statement, a nod to tranquility in a frenetic world.
Color has its place, but white makes right — at least in design.

By,Steven Heller, co-chair of the MFA Design Program at the School of Visual Arts, is the author of over one hundred books, most recently Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits from Chronicle Books.

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